ABSTRACT
The present study explored the online wedding invitation genre in Pakistan during the covid-19 pandemic. It analyzed the role of socio-cultural religious norms and beliefs in presenting such type of genre with linguistics and non-linguistics features. For this purpose, 120 online wedding cards were collected from Facebook from March, 27 to June 13, 2020. Theoretical and methodological traditions of Bhatia (1993), Miller (1984), and Swales (1990) were used to analyze the data. Grammar of visual design has been used by Kress and van Leeuwen (2006) for non-linguistics features. It has been revealed by the genre analysis that there were eight moves e.g. opening, name of parents of bride and groom, a program for wedding, stay home, stay safe, looking forward, and names of the guests. It has been shown by the online wedding invitation cards that people of Pakistan follow the social, cultural, and religious norms when inviting people to their weddings. This study found the social and linguistics implications and enhanced the understanding of online wedding invitation practices during a state of a public health emergency. A comparison of different wedding practices can be done with Muslim society and some other countries like Jordanian wedding practices, Christian, Chinese, and Indian as well which can be used for future recommendations.
ABSTRACT
The current study aimed to explore the linguistic analysis of neologism related to Coronavirus (COVID-19). Recently, a new coronavirus disease COVID-19 has emerged as a respiratory infection with significant concern for global public health hazards. However, with each passing day, more and more confirmed cases are being reported worldwide which has alarmed the global authorities including the World Health Organization (WHO). In this study, the researcher uses the term neologism which means the coinage of new words. Neologism played a significant role throughout the history of epidemic and pandemic. The focus of this study is on the phenomenon of neologism to explore the creation of new words during the outbreak of COVID-19. The theoretical framework of this study is based on three components of neologism, i.e. word formation, borrowing, and lexical deviation. The researcher used the model of neologism as a research tool which is presented by Krishnamurthy in 2010. The study is also compared with the theory of onomasiology by Pavol Stekauer (1998). The secondary data have been used in this study. The data were collected from articles, books, Oxford Corpus, social media, and five different websites and retrieved from January 2020 to April 2020. The findings of this study revealed that with the outbreak of COVID-19, the majority of the people on social media and state briefings, the word-formation is utilized in the form of nouns, adjectives, and verbs. The abbreviations and acronyms are also used which are related to the current situation of COVID-19. No doubt, neologisms present colorful portrayals of various social and cultural practices of respective societies the rationale behind them all remains the same.